Blog Post

How Do Internal Link Actually Effect SEO

chain link

Internal links can be arguably one of the easiest and least expensive link building strategies in SEO promotion.


All too often, however, people are quick to turn to high risk tactics to help increase external links pointing to a website without taking the time to consider building an internal link structure first.


This article aims to show you just why internal links are so important to your SEO campaign, and what you need to do to start building internal links to your website quickly and effectively to improve your Google search rank.


So, what exactly is internal linking?


While most site owners build backlinks external to their website, the aim here is to build links internal to your website.


By using top anchor text phrases, two key things happen.


First, when users read blog, they are then directed to other important pages on your site, and next your SEO is improved by passing on extra authority or link juice from on blog post to another.


This is a core fundamental of most content marketing strategies


This allows you to potentially gain a lot more exposure for your site, and this boost of organic search engine visibility can give your page higher rankings with Google and other search engines.


To make an internal linking strategy work to your advantage, you need to keep certain criteria in mind.


Internal linking strategies are best implemented by those who understand the ins and outs of search engine optimization and content marketing.


Book A Consultation

The first thing to look for when implementing internal links is a quality SEO audit.


Make sure that the URLs of the internal links make sense in context.


In addition to looking to see whether or not the links make sense in context, you should also look to see whether or not they are well placed.


Poor internal links can hurt your rankings with major search engines, such as Google, and if your internal linking structure is built around poor content or a poor linking structure itself, you may find your site's ranking suffer as a result.


In addition to being well placed, internal links for SEO must be well crafted and placed.


Internal links must connect to the most relevant pages on your site, and they must link to the most relevant keywords that are important to your site.


The relevance of a site - or the relevance of a particular page - is the key to a websites ability to rank well.


The more relevant your website content is to the search terms that are most relevant to your site the easier it will be to see results from your SEO efforts.



Book A Consultation

Internal links for SEO are most effective when they are paired with proper navigation.


This means that the user who clicks on your internal links should land on the most relevant pages of your site.


For example, instead of directing users to the home page by linking to the main page, you could instead link users to a specific page within your site that is highly relevant to the search request that they have.


This would be useful if your site has a lot of product categories. Or, you might want to link visitors to the contact us page that contains all the information about the company.


One great way to improve internal links for SEO is by using authoritative pages.


An authoritative blog page is a page within your site that receive lots of traffic, and that is most closely associated with your target audience.


This makes it very easy for people who are searching for what you have on your site to find you.


The problem with most authoritative pages is that they are not very easy to find using a typical search engine.


Most search engines list only a few authority pages, and they often don't list these at the top of the list, that is why an SEO expert will use an internal link to link site users to that specific authority page.


If you want to improve internal links for SEO, then you need to create more relevant pages within your site.


There are many ways to do this, but one way that I've found really helps is by using an online SEO audit tool.


These tools are designed to identify all the internal links on your page that link to other pages on your website.


They will also identify any external links that points out to any of these internal pages.


Book A Consultation
Terrence Kent
by joey urban 15 Sept, 2023
Why You Should Start Exploring the Benefits of Blogging For Business and How to Start a Blog For Your Business
Share by: