Conversion Rate Optimisation

How CRO Testing Can Improve Your Site

Why Conversion Rate Optimization Is the Future of Business

Connecting and building relationships with customers and leads is an integral part of business.

It is important to communicate with them and share upcoming promotions, events, company news, and information about products and services.

Email provides a cost effective way to make this happen. In fact, studies have shown that customers prefer to receive email communication over all other forms.

Businesses should use email for marketing because it is the most cost effective solution.

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What Is Conversion Rate Optimization?

Conversion Rate Optimization is a technique to increase website conversions. It addresses anything that deters visitors from making a purchase. Many customers abandon a website that requires too much effort, so a CRO strategy with positive user experience leads to growth.
CRO is one of the most effective methods of converting visitors. There are many tools within CRO, and all have the same goal. They convert visitors to leads to customers. CRO gives visitors more reasons to make a purchase.

CRO is the process that increases your conversion rate. If 30% of visitors make a purchase, the conversion rate is 30%. CRO gives visitors a reason to make a purchase because it gives visitors more opportunities. It also addresses issues that lose customers and makes them more likely to convert. CRO is critical to sales growth.

Micro and Macro Conversions

There are two main types of conversion: micro and macro. A micro conversion is an engagement. The prospective customer might sign up for a newsletter, watch a video, or follow you on social media.

Macro conversions are more significant engagements. A customer might make a purchase or subscribe to a service. These are responses to a primary offer on your website.
Both types of conversions are important.

Micro conversions lead to macro conversions. The prospect learns more through engagements and becomes more aware of your brand. Macro conversions lead to quicker sales. You need micro conversions to have a stream of macro conversions.

How to Calculate Conversions

Conversions are the percentage of visitors that convert. The equation is straightforward: transactions divided by total visits, and then multiply by 100. If you make three sales on 100 visits, there is a 3% conversion rate.

If you double your conversion rate, you double your sales. This is why conversion rate is so important.

Other Benefits Of CRO

Don't waste anymore time on tactics that don't matter, and won't benefit your business.
  • Reasons to Focus on Conversions Rate Optimization

    The benefits of focusing on CRO are significant. Look at the following:


    ●    Convert existing traffic without paying for ads

    ●    Learn what customers want from you

    ●    Make sales

    ●    Increase customer retention

    ●    Grow brand awareness

    ●    Build trust and relationships with audience

    ●    Reduce marketing costs

  • What CRO Methords Should You Know?

    There are a number of different Conversion Rate Optimization methods. You can use them individually or combine them.


    ●    Call to Action (CTA): Tell customers what you want them to do with CTA.

    ●    Forms: Get lead information so you can use email marketing.

    ●    Conversion Funnel: Build a conversion funnel.

    ●    Multivariate Testing (MVT): Test changes to a number of elements on page.

    ●    A/B Testing: Test engagement on two different versions of the same page. Measure which is more effective.

    ●    User Testing: Observe people using pages to pinpoint places to improve experiences.

    ●    Feedback Surveys: Learn how users react to your website.

    ●    SEO: Improve search ranking

    ●    UX: Make the site easy to navigate. Simplify all tasks.

  • What CRO Metrics Should You Look at?

    You need to track specific metrics for CRO to be effective. When you make changes, you need to measure the impact. You will then know what is working.


    You should keep track of the following important metrics:


    ●    Page views

    ●    Page load time

    ●    Time spent on page

    ●    Bounce rate

    ●    ROI

    ●    Number of customers

    ●    Number of conversions

    ●    UX (user experience)

    ●    Number of unique visitors


    The new leads can be guided to sign up for email and then they will be on the email list. 


    The whole purpose of this kind of marketing is to get leads, and the business can build a relationship with the leads once they sign up for email.

  • How to Start Using CRO

    You can start using CRO with your existing website. Begin with the following actions:


    ●    Identify your target customers: You can create messages for a target audience. You should know your target customers. This way your message is driven to the best leads.

    ●    Take a survey: Ask users to fill out surveys. Make sure that your questions are designed to provide insights. You need to know what users want from your website.

    ●    Look for patterns: Study your metrics to find patterns. Learn how users end up on your page. Boost the landing page. Improve information to gain more conversions.

    ●    A/B tests: There are tools that include A/B testing functionality. You will learn which version has more conversions. This is critical to growth.

    ●    Learn what customers click on: You need to know what parts of your site customers use. Replace portions with fewer clicks and increase engaging content.

    ●    Make data driven decisions: Base your decisions on the data.

    ●    Use CTA: Use your CTA to strategically guide users through your website.

    ●    Remove all unnecessary or useless information: If it isn’t getting clicks, remove it. Make information easy to read. Eliminate long paragraphs and opt for clear bullet points.


    You can start right away with these strategies. These are just the basics to get started. You will start to see improvements. You can then move to more advanced techniques. 


Conversion Rate Optimization allows you to convert leads. You need to study critical metrics to know where you stand. You can start with a few simple CRO methods; then you can build your website for the best results.
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