Social Media Marketing Strategy

Build Brand Awareness - Find Your Target Audience

Can Social Media for Business Help You Grow?

Social media can help you grow your business. There are more than 3.8 billion social media users worldwide, and you need to use social media to reach them. Social media takes your message to potential customers and gives you an opportunity to grow brand recognition. Social media for business is critical in today’s world.

City skyline

Photo By: John Doe

Birthday Sparks

Photo By: John Doe

Fashion Magazine

Photo By: John Doe

Blurred Lines

Photo By: John Doe

Social Media helps to Increase Leads

Social media for business increases leads. There are benefits to both organic leads and paid leads. When you write a post, it is organic. Any interaction with a post that is free is organic. Paid leads are boosted posts and ads. They target specific demographics and behaviors.

It is important to have both. Organic posts reach followers and keep them engaged. They allow you to maintain an online presence. You can build brand recognition and reputation.

Paid posts reach a target audience. Ads will link to your social media page. When people click, they will learn more about you. They are important to bring in new leads. They also build visibility on the social networks with a target audience.

Social Media Increases Brand Awareness

Around 60% of the world uses social media. It is an important place to reach your potential customers. Many users say they discover new brands on social media, so you can create brand awareness by using it. You will let people know who you are and what you do.

Brand awareness is the ability of people to recognize your brand. This is critical to success because people are more likely to choose a brand they know. Brand awareness leads to trust. Increasing visibility on social networks allows people to connect with your brand. They will be more likely to learn about your company.

Social Media Allows You to Learn About Your Audience

Social media encourages communication. You can use this feature to ask for feedback. Customers can share ideas and opinions with you, and you will gain insight into how they feel about your products. You can respond quickly and build relationships. These engagements build trust and loyalty.

Social media users are active. They check accounts often and engage. Customers may only come to your store once a week, but on social media they can interact daily, sometimes more. This is an opportunity to keep customers engaged. 

Other Benefits Of Implementing a Social Media Marketing Strategy

Don't waste anymore time on tactics that don't matter, and won't benefit your business.

  • Social Media Allows You to Inform Everyone

    Customers go to social media to learn more about a business. 


    They believe they will find the newest information here. You can benefit from this, but you need to have fresh content.


    You can share a lot about your business, and you can break it into easy-to-digest posts. 


    Users will learn about your products and services. You can also have contests and giveaways. 

  • Social Media Allows Personalized Customer Service

    Customer relationships are important today. Social media for business builds customer relationships. 


    Many customers say that they care more about experiences than products. You want customers to have a good experience, and you can then make it better with personalized posts.


    Give a shout out to a new customer and respond quickly to questions and feedback. Be sure to acknowledge people who recommend you. 


    Personalized customer service builds loyalty and trust.

  • Social Media Is Mobile

    The majority of users check social media from a mobile device.


     They could be out near your store, and they might see a post and decide to stop in. 


    People search products and services they want on the go. You will miss out if you aren’t there to be found. 


    Having a social media presence ensures that mobile users find you. 


    The new leads can be guided to sign up for email and then they will be on the email list. 


    The whole purpose of this kind of marketing is to get leads, and the business can build a relationship with the leads once they sign up for email.

  • Social Media Boosts Your Email Marketing

    Email marketing has the biggest ROI. 


    It is always important to add to your email list. Social media allows you to reach further.


    You can share your newsletter on your social media page, and this extends your reach and opens the door for new subscribers.


    Some sites have a button to join your list. You will gain more prospective customers. Social media for business helps your email marketing.

  • Social Media Drives Traffic to Your Website

    People often check social media before going to a website. If they like what they see, they follow the link. 


    You need an engaging profile to drive people to your website. You should update your page regularly because people expect to see fresh content.


    The more active you are, the more likely they will engage. Promote your page as a resource for information.

  • The Numbers Don't Lie

    •   More than half of businesses with less than 10 employees stated that social media reduced their marketing spend.

    •   Around 78% of all adult internet users are actively using at least one social platform.

    •   Increased visibility – 68% of online users view a company on social networking sites before buying.

    •   78% of small businesses attract new customers/clients through the use of social media.


    Ask us about our work with care home marketing to know more.

While there has been a lot of conversations about social media in  recent years, one thing that can't be demied is the fact that social media usage is growing at an astnonishing rate.

If you are interested in understanding how to put together a social media strategy that can help your business stand out amongst a symphony of noise, then let us hep you build your process today.

Get Your Strategy