What Does Link Juice Have To Do With Search Rankings?

What is link juice? In the context of SEO (Search Engine Optimization), it is a measure of the value that the backlinks added to a particular website have. Basically it's a link equity quality indicator.

The quality of the backlinks determines where a site is ranked. Higher ranked sites attract more visitors and they increase sales leads. So, how do you determine the value of the links added to your site?

Experts have developed several different techniques and formulas that calculate the relevance of the link to the query in terms of quality. Some experts even go as far as to state that it is impossible to predict or measure the link building impact.

The truth is that there is no tool available that can predict the exact impact, however with some industry knowledge, you can get a general idea of if a link will help or hurt your website.

There are two major categories of link building. One is organic link building and the other is social link building. The organic link building is the process of attracting one way backlinks to a particular website.

This is a completely natural process and there is absolutely no benefit to the website owner in return. Social link building, on the other hand, requires the submission of articles or blogs to web directories in order to obtain one way backlinks. In simpler terms, one way is completely out of your control and the other is completely within your control.

The higher the value of these backlinks, the more attractive the website appears to search engines. However, there is no universal relationship between authority and ranking in search engines. It depends on a number of factors such as quality of backlinks, keyword popularity, website age, and competition among other things.

A link building firm can calculate this value using many different parameters. For instance, a search engine optimization expert may be able to determine the quality of backlinks by checking the Page Authority, or PA, of each page of a site.

If the PA of a page is high, that indicates that the link was found by a search engine, which gives the site a higher position in the search engine results.

A webmaster can calculate his or her link building efficiency by looking at the total number of links and pages on his or her site and dividing it by the total number of pages in order to determine the link-building effectiveness.

A good link building firm can also calculate the value of its links by looking at a particular site's position in Google Page Rank.

This can be useful for a link builder because they can see the link juice of a particular site and make changes if it is not maximized.

On the other hand, Page Rank is calculated from numbers only, without any analysis on the content of the site being ranked.

This can give the link builder a false sense of what is link juice. Also, there are a lot of problems that can occur as a result of the authority of a site, such as lowering SEO rankings and lowering advertiser confidence because of poor link building.

Some firms may use methods such as purchasing backlinks, where a site pays another for allowing them to advertise on their site, which is generally considered to be spamming. However if the publisher doesn't take money this is called Guest Posting and somehow this isn't considered spamming (more on that another day).

Whatever the method used, it is a risky strategy that may backfire if you haven't taken the time to look at the long term pros and cons.

The truth is that link building is vitally important for a company to succeed on the Internet. Link juice is the value of your link building effort and the effect they have on  your search engine rankings.

The value of links will increase over time as a company has a larger number of them, and this is a key factor in determining a company's position in search engines.

However, link building is not the only important factor to consider when it comes to SEO and getting your site to the top of the search engine results page.

If you're curious what the other factors are regarding getting your website ranked and don't feel like reading anymore. Click below and lets schedule a chat.