Background Marketing Privacy Policy  

This Privacy Policy outlines Background Marketing ("Background Marketing", "we", "our" or "the Company") practices with respect to information collected from users who access our website at https://www.backgroundmarketing.co.uk ("Site") or otherwise share personal information with us (collectively: "Users").

For Site visitors, prospects and clients, Background Marketing is the “controller” of your personal information. When we handle personal data solely on behalf of our clients to deliver digital marketing services (for example, managing ad campaigns or email sends using client-provided contact lists), we act as a “processor” and process that data under our agreement with the client.

Processing of your personal information (i.e., any information which may potentially allow your identification through reasonable means; "Personal Information") is necessary for one or more of the following legal bases:

• To perform a contract or take steps at your request before entering into a contract (e.g., to provide proposals, deliver services, and manage your account).
• Our legitimate interests (e.g., operating and improving the Site, preventing fraud, managing business operations, and marketing similar services to existing customers), provided those interests are not overridden by your rights.
• Your consent (e.g., where required for non-essential cookies and similar technologies, and certain direct marketing communications).
• Compliance with legal obligations (e.g., tax and accounting rules, responding to lawful requests).



When you use the Site, you consent to the collection, storage, use, disclosure and other uses of your Personal Information as described in this Privacy Policy, to the extent such consent is required by law. We encourage our Users to carefully read this Privacy Policy and use it to make informed decisions.

We collect two types of data and information from Users.

1. Non-personal Information: un-identified and non-identifiable information which may be made available or gathered via your use of the Site. We are not aware of the identity of a User from which the Non-personal Information was collected. This may include aggregated usage information and technical information transmitted by your device or browser, such as device type, operating system, browser type and version, language preferences, pages viewed, session duration, referring/exit pages, clicks and actions, and general location (based on IP).
2. Personal Information: individually identifiable information that identifies an individual or may, with reasonable effort, identify an individual. Such information may include:

• Contact and registration details: full name, email address, telephone number, company name, job title, and any information you provide via forms, bookings, or when you request proposals.
• Communications: content of emails, messages sent through the Site, and notes related to support or sales queries.
• Marketing preferences: your subscriptions, consent status, and communication preferences.
• Device and usage data: IP address, approximate geolocation derived from IP, unique identifiers (e.g., cookie IDs, mobile device IDs), and information related to your interactions with the Site and our emails (e.g., opens/clicks, to the extent permitted by law).
• Transactional and billing data (if applicable): purchase records, invoices, billing contact details, and limited payment metadata. Card details are processed by our payment processor and are not stored by us.
• Social media details (if you engage with us via social platforms): profile handle and public information you choose to share or make public.

If you are a client contact who provides us with audience or customer data so that we can deliver services (e.g., running campaigns), we process that information on your instructions as your processor and only for the purpose of providing the services.

We do not rent, sell, or share Users’ information with third parties except as described in this Privacy Policy. We may use the information for the following purposes:



• Providing and improving our services and Site functionality.
• Responding to enquiries, providing proposals, onboarding you as a client, and delivering contracted services.
• Operating our CRM and records, including managing invoices, accounts, and support.
• Communicating with you about service updates, changes to terms, security alerts, and administrative messages.
• Sending marketing communications about our services, subject to your choices and applicable law.
• Personalising content and measuring the effectiveness of our Site, content, and campaigns.
• Serving and measuring advertisements and retargeting (see “Advertisements” and “Cookies”).
• Conducting research, diagnostics, and analytics to improve our services and user experience.
• Detecting, preventing, and addressing fraud, security, and technical issues; complying with legal obligations; and establishing, exercising, or defending legal claims.

In addition to the different uses listed above, we may transfer or disclose Personal Information to our subsidiaries, affiliated companies and subcontractors. In addition to the purposes listed in this Privacy Policy, we may share Personal Information with our trusted third-party providers, who may be located in different jurisdictions across the world, for any of the following purposes:

• Hosting and operating our Site and related infrastructure.
• Providing our services (for example: cloud platforms, email service providers, CRM, form tools, meeting schedulers, billing and payments, ticketing/support tools).
• Storing and processing such information on our behalf.
• Serving advertisements and assisting in evaluating the success of advertising campaigns, including retargeting.
• Providing marketing, analytics, and measurement services (e.g., web analytics, A/B testing).
• Professional advisors (legal, accounting) and insurers where necessary. We may also disclose information if we have good reason to believe that disclosure is helpful or reasonably necessary to: (i) comply with any applicable law, regulation, legal process or governmental request; (ii) enforce our policies and agreements; (iii) investigate, detect, prevent or take action regarding illegal activities, suspected fraud or security issues; (iv) establish or exercise our rights or defend against legal claims; (v) prevent harm to the rights, property or safety of us, our users, yourself or any third party; or (vi) collaborate with law enforcement and/or protect intellectual property or other legal rights.

Subject to applicable law (including the UK GDPR and, where applicable, the EU GDPR), you may have the right to:

• Receive confirmation as to whether personal information concerning you is being processed and access your personal information, together with supplementary information.
• Receive a copy of personal information you directly provided to us in a structured, commonly used and machine-readable format (data portability).
• Request rectification of inaccurate personal information.
• Request erasure of your personal information.
• Object to processing based on our legitimate interests (including direct marketing).
• Request restriction of processing.
• Withdraw consent at any time, where processing is based on consent.
• Lodge a complaint with a supervisory authority. In the UK, this is the Information Commissioner’s Office (ico.org.uk).

These rights may be subject to limitations (e.g., where we need to retain data to comply with legal obligations). To exercise your rights or to request more information, please contact our data protection contact at contact@backgroundmarketing.co.uk.

We retain personal information for as long as necessary to provide our services and operate the Site, and as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. Retention periods depend on the type of data and purpose, for example:

• Client records and invoices: typically retained for up to 6–7 years to satisfy tax and accounting rules.
• Marketing contact data: retained until you unsubscribe or for a period of inactivity, after which we may delete or anonymise your data, unless we need to retain it for a longer period for our legitimate interests or legal obligations.
• Analytics data: retained in accordance with our analytics provider settings and business needs. We may rectify, update, anonymise, or delete information at any time when it is no longer needed.

We and our trusted partners use cookies and similar technologies when you visit our Site or access our services.



• Cookies are small files placed on your device to help the Site function, remember preferences, improve performance, and provide analytics and personalised content/ads.
• Types of cookies used: a. Session cookies: deleted when your browser is closed; enable core Site functions. b. Persistent cookies: remain for a defined period to remember preferences and improve your experience. c. Third-party cookies: set by analytics, advertising, and embedded content providers.

Cookies do not typically contain information that directly identifies you, but we may link information stored in cookies with other personal information we hold about you.

Managing cookies:

• You can manage or disable cookies in your browser settings. Disabling non-essential cookies may affect Site functionality.
• Where required by law, we request your consent for non-essential cookies via our cookie banner or preferences tool. Analytics:
• We use tools such as Google Analytics to understand how the Site is used. We use the information to improve our Site and services. Google’s use of data is governed by the Google Analytics Terms of Use and Google Privacy Policy. You can opt out of Google Analytics using the browser add-on: https://tools.google.com/dlpage/gaoptout.

Our policy only addresses the use and disclosure of information we collect from you. If you disclose your information to third parties (e.g., social media platforms, other websites, partners), their use of your information is governed by their policies. We encourage you to read the terms and privacy policies of any third party to whom you provide information. This Privacy Policy does not apply to the practices of companies we do not own or control, nor to individuals we do not employ or manage, including any third parties to whom we may disclose information as described in this Privacy Policy.

We take great care in implementing and maintaining the security of the Site and your information. We employ appropriate technical and organisational measures designed to protect personal information, including encryption in transit (TLS), access controls and least-privilege principles, multi-factor authentication for key systems where feasible, regular updates and vulnerability management, and vendor due diligence with data processing agreements where appropriate. Although we take reasonable steps to safeguard information, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Some data recipients may be located outside the UK and the European Economic Area (EEA). Where we transfer personal data internationally, we do so in accordance with applicable data protection laws, using mechanisms such as:



• Adequacy decisions by the European Commission and/or the UK government, where applicable.
• Standard Contractual Clauses (SCCs) approved by the European Commission, together with the UK International Data Transfer Addendum or the UK International Data Transfer Agreement (IDTA), as applicable.
• Participation by recipients in an approved certification scheme (e.g., the EU-U.S. Data Privacy Framework and/or UK Extension), where applicable. We also implement supplementary measures where necessary to protect your data.

We may use your Personal Information (e.g., name, email address, telephone number) to send you promotional materials about our services.



• Legal basis: We rely on consent where required by law (e.g., for email/SMS marketing to new subscribers) and on legitimate interests for marketing similar services to existing customers or certain B2B contacts, in line with applicable laws (including UK PECR).
• You may opt out at any time by using the unsubscribe link in our emails or by contacting us at contact@backgroundmarketing.co.uk.
• Even if you opt out of marketing, we may still send you non-promotional communications (e.g., service or legal notices).

We may share information in the event of a corporate transaction (e.g., sale or transfer of assets, merger, or consolidation). The transferee or acquiring entity will assume the rights and obligations described in this Privacy Policy.

We understand the importance of protecting children’s privacy. The Site is not designed for or directed at children, and we do not knowingly collect Personal Information from individuals under the age of 16. If a parent or guardian becomes aware that a child has provided us with Personal Information without their consent, they should contact us at contact@backgroundmarketing.co.uk, and we will take steps to remove such information.

We may amend this Privacy Policy from time to time. Material changes will be effective immediately upon posting the revised Privacy Policy on the Site. The “Last Modified” date below reflects the latest changes. Your continued use of the Site following such changes constitutes your acknowledgement and agreement to the updated Privacy Policy.

If you have any questions about the Site or this Privacy Policy, or if you wish to exercise your data protection rights, please contact us:

Email: contact@backgroundmarketing.co.uk

Website: https://www.backgroundmarketing.co.uk

Last Modified 7 October 2025