SEO Leicester

Discovery Call

Why Choose Local SEO in Leicester

Choosing local SEO in Leicester is a smart move for businesses looking to connect with their community. At Background Marketing, we understand the unique needs of local enterprises.


By focusing on tailored strategies, we help you improve your online presence, ensuring customers in Leicester find you first.


Our small but dedicated team of SEO specialists are here to enhance your website’s visibility and drive organic traffic your way, all while keeping things straightforward and effective. Let’s elevate your business together.

Our SEO Services

Hand holding a phone open to an Instagram profile in a city setting with billboards and tall buildings.

Technical SEO & Audits


Our search engine optimisation digs under the hood to spot issues slowing you down—broken links, slow load times, mobile hiccups—and fix them fast.

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Conversion Rate Optimisation

SEO Strategy & Planning


From mapping out your goals to plotting every step, we’ll build a clear road map for growth. You’ll always know what’s next. 

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Email

Keyword Research & Content Optimisation


We find the search terms your customers are actually using, then weave them naturally into your site. Goodbye guesswork.
Online Reputation Management

Local SEO - Google Business Profile


We’ll make sure you show up in Leicester-specific searches: Google Maps, “near me” queries, and more. Reviews, photos, opening hours—you name it, we’ll polish it. 
Pay Per Click Strategies

International or National SEO Expansion


Thinking big? Whether you’re eyeing the rest of the UK or overseas markets, we’ll scale your SEO without skipping a beat.

Our Process & Approach

  • SEO Audit & Analysis

    • We kick off by diving into your website’s performance: page speed, crawl errors, backlink health—you name it.
    • We also take a close look at your competitors and the keywords your customers are typing into Google.
    • At the end of this stage, you’ll get a clear, jargon-free report showing what’s holding you back and where the biggest opportunities lie.

  • Strategy Development

    • Based on our audit, we’ll map out a step-by-step plan tailored to your goals—whether that’s driving more local footfall or scaling nationally.
    • We’ll agree on target keywords, content themes, link-building priorities and more.
    • No vague promises: you’ll know exactly what we’re doing, why we’re doing it, and when you can expect to see progress.

  • Implementation

    • Our team (and any necessary partners) get busy tweaking your site, creating content, and building links.
    • You’ll see regular updates in our shared project tracker, so nothing slips through the cracks.
    • We handle the heavy lifting, but you stay in the loop and have final sign-off on every major change.

  • Monitoring

    • We don’t just set and forget. We keep an eye on rankings, traffic trends, user behaviour and conversion rates.
    • If something shifts—good or bad—we’ll know about it within days, not months.

  • Refinement

    • Based on what the data tells us, we optimise on the fly. That might mean adjusting keyword focus, creating new content, or revisiting your link profile.
    • Every tweak is driven by real-world performance, so you’re always getting the best bang for your buck...or pound, or yen. You understand.

Custom Campaigns, No Long Contracts, Monthly Reports

  • We build each campaign around your unique needs—no cookie-cutter packages.
  • If you’d rather keep things flexible, there are no multi-year lock-ins. You can scale up, dial back, or pause whenever you like.
  • Each month, you’ll receive a concise report covering what we’ve done, how your site’s performing, and our plans for the weeks ahead.
Discovery Call

Performance & ROI

We know your bottom line matters most. Here’s how we help you measure real returns:

Free Strategy Meetings & Audits

  • Before you commit, we offer a complimentary 30- to 60-minute session to discuss your goals and walk you through a mini-audit.
  • You’ll walk away with actionable tips you can implement yourself, even if you decide not to work with us right away.

ROI Tracking Metrics

  • We focus on the metrics that translate directly into revenue: keyword rankings that drive qualified traffic, visitor numbers from organic search, and the conversion actions that matter (contact forms, phone calls, purchases).
  • Dashboards are updated weekly, so you always know exactly how your investment is paying off.

Client Success Stories & Awards

  • We love sharing real examples of businesses—just like yours—that have seen measurable growth. From small local shops to larger e-commerce brands, we’ve helped them all.
  • We’ve been recognised by industry bodies for our transparency and results, but more importantly, our clients stick around because they see genuine progress.

Ready to increase your leads and sales with our SEO Agency in Leicester?

Looking for extra firepower? Pick and mix any of these to turbocharge your campaign:


• E-commerce SEO – Optimise product descriptions, category pages and site structure to boost your online sales. – Implement advanced schema markup so Google can show rich snippets like star ratings and price ranges.


• Technical vs Mobile Optimisation & AI Alignment – Ensure your site loads in a flash on desktop and mobile—fast pages keep users (and Google) happy. – At your request, we can use AI tools to identify content gaps and emerging keyword trends, then weave those insights into your site in a way that still feels natural to real people.

Discovery Call
A map showing the location of Leicester in the UK

FAQs & Educational Resources

We believe an informed client is a happy client. Here’s a sample of what you’ll find in our resource hub:

  • How long until I see noticeable improvements?

    Most clients start seeing lift in rankings and traffic within 3–6 months, though the exact timeline depends on factors like competition and how quickly changes can be implemented.

  • Should I focus on local SEO first?

    If you rely on Leicester-based customers, local SEO (Google Business Profile, local citations, “near me” searches) should be your priority. Once that’s humming, we can scale to national or international markets.

  • What technical metrics really matter?

    Page load speed, mobile usability, secure connections (HTTPS), and crawlability. We monitor these closely and keep you in the loop with plain-English explanations.

  • How can I improve my website's content?

    Focus on creating high-quality, relevant content that addresses your audience's needs. Regular updates and keyword optimization can significantly enhance your visibility.

  • What is the importance of backlinks?

    Backlinks from reputable sites signal to search engines that your content is valuable, improving your site's authority and ranking.

Additional Resources

Explore our comprehensive library of articles, guides, and tools designed to help you navigate the world of SEO and digital marketing effectively.

Visit Resource Hub

Get Started with Our Leicester-Focused SEO Consultancy

Ready to elevate your online presence in Leicester? Start by booking a free strategy meeting with our experts.


We’ll discuss your goals, identify challenges, and uncover quick-win opportunities tailored to your business.


Alternatively, request your free audit by sharing your website URL, and we’ll provide a comprehensive analysis with actionable recommendations—no strings attached.


Let’s ensure your website becomes the top choice for customers in Leicester and beyond. Your future clients are searching for you right now; let’s make sure they find you.