Care Home Marketing Services - Ways To Improve and Market Your Care Home
Attract New Residents into Your Care Home, Residential and Nursing Homes
Specialist Marketing For Care Homes
As the owner of a care home, you need to keep in mind that your customers are usually elderly individuals or those with special needs when marketing a care home. A key objective of your marketing strategy is to drive traffic to your website, generate enquiries from your target audience, and ultimately improve sales.
At Background Marketing, we are experts in SEO for care homes and nursing homes and have a proven track record of consistently increasing sales for our clients through a clear strategy, precise execution, and regular reporting.
In the market place, there has been a significant rise in the use of digital marketing material by care homes to attract new residents and prospective customers. To effectively promote your care home, consider highlighting its unique selling points and positive reviews.
Additionally, when targeting a certain age group such as elderly care or dementia care, consider marketing ideas that cater to their needs. Guide prospective residents and their families through your care home’s information, residential care, and ways to improve their experience in your older adult care setting.
Showcase your care home as the best choice among other care homes in your area, and improve your care home by reaching out to prospective residents and their relatives.
Home Care Using YouTube
If you want to attract more people to your care home, then showing them the experience via YouTube is a great place to start. Advertising via video is a great choice becuse instead of a single idea you can create a new episode that expends into other areas to improve occupancy.
Search Engine Rankings - Search Engine expert
Our consultants have worked on some of the largest projects in the country to simple startups. We have a deep understanding of not only how customers search but how to get you in front of them. While many agencies will discuss aspects of marketing that can not be measured. We will only discuss strategies that lead to statistically proven growth.
Facebook Marketing Services
A great way to let your community know that you exist is to use Facebook. Facebook is a great place to to reach a wide audience, try new marketing materials, and provide a consistent user experience.
Potentially show a CQC rating as a selling point on your sevice page or social media profiles.
Increase brand awareness = Increased Sales. A Unique Selling Point Will Help You Succeed
To make your care business profitable, you need to generate interest in the market for your services, which people are generally willing to pay for. The easiest and most effective way to market your care home is by utilizing SEO and digital marketing. This will ensure that your business appears on the first page of Google, thereby increasing your online presence and driving more traffic to your website.
By increasing traffic and generating more enquiries, you will naturally enhance brand awareness in your local area. As a digital marketing agency with an expert understanding of the care setting, we can develop marketing strategies tailored to the specific needs of your potential residents. We will create assets that will help you stand out from local competitors and make people aware of your care, residential or nursing home as a great place to live.
Promoting your care home's information, including contact details and photos of your home, can be a useful tool in convincing residents' families and relatives to choose your care home. Consider incorporating a variety of marketing tactics in your marketing mix, such as an integrated approach that includes a Facebook group, local radio station ads, and word of mouth from satisfied residents and staff.
Showcase why your care home is the best option and demonstrate to prospective residents and their families that your care home is the best choice.
Your Website Is Your Marketing Material. Use An Online Brochure to Improve Word Of Mouth Traffic.
72% of customers have made a buying decision based on a company’s website.
It is essential for every business, particularly in a care setting, to ensure that their website is optimized for search engines like Google and Bing. With high competition to appear on the first page of search results, it is crucial to make sure your website is easily visible to potential residents and their relatives who are choosing a care home.
The internet is the first place that family members of a loved one search for a care home. To reach potential residents and achieve good performance, it's important to have a strong online presence, including a good website, social media presence, and an array of marketing materials that users can view. Your care home website can provide up-to-date information about your services and specialised care options, which cannot be conveyed through brochures and leaflets alone.
Through integrated marketing strategies, you can personalize and promote your care home effectively, helping to stand out from other competitors in the care home sector. To compete with other care homes and reach top results in care home searches, it is important to conduct keyword research and include relevant key phrases in your website and marketing materials.
Don't miss out on potential residents - promote your care home beyond just the local authority.
Spread the word about your care home through social media, local events, and even word of mouth. This will increase awareness for your care home and lead to full occupancy. The website is a great starting point to provide basic information about your care home, but there are many other ways to promote it to reach potential residents and their families.
A Fully Personalised Care Home Marketing Plan. Marketing Ideas That Spread The Word.
When it comes to marketing your care home, a well-structured plan is crucial to target the right audience and effectively showcase your business.
Results are the ultimate goal, and measurement and analysis will help you understand the effectiveness of your strategy. Our team can help you personalise and promote your care home through top results on search engines and up-to-date information about your facilities.
By incorporating key search phrases and using social media, we can ensure your care home stands out in a competitive market. We can also provide branded and customised brochures to showcase positive personal experiences at your care facility.
With our professional marketing expertise, we can guide you in developing a strategy that works best for your care home and the care sector. Let us help you increase your knowledge, skills, and confidence in managing and growing your care business through clear and transparent marketing efforts.
We have a proven track record of SEO Success For Care Homes
Don't waste anymore time on tactics that don't matter, and won't benefit your business.
When you let us handle your online presence you can sit back and relax knowing that we're working hard to bring potential customers to your care home. We're only a call or email away should something go wrong.
Safe, cost effective promotion for care home providers.
With our team of in-house care home specialists, you can rest assured that your marketing needs will be competently and efficiently handled, allowing you and your care staff to focus on providing top-notch care services.
As a digital agency, Background Marketing offers cost-effective solutions to reach a wider audience, with a focus on SEO campaigns, PPC, and other marketing strategies tailored to your needs.
We have the expertise to develop a winning marketing plan that targets your services to the right audience, including elderly relatives searching for care homes, and optimizing for relevant keywords that highlight your specialties, such as meal breaks or flower arranging.
To gain your trust, we provide bespoke reporting on our online activity, allowing you to track the actual results from each campaign, giving you the information necessary to make informed decisions about continuing to work with us or exploring other options.
Let us help you increase the occupancy of your care home and attract more residents with a strategic care home marketing plan that includes keyword research, an easily navigable website, and even custom-designed brochures. We can also assist with in-depth blogs full of relevant key phrases and information, including any research or links, instead of relying on template website design services.