SEO Surrey Agency
Win more organic traffic, leads and revenue with a Surrey‑first SEO partner that blends local expertise with enterprise‑level execution.
At Background Marketing, we design data‑led strategies around your goals, then deliver them through precise technical improvements, conversion‑focused on‑page content, ethical link acquisition and relentless local optimisation.
Expect clear roadmaps, quick wins you can feel, and compounding growth you can measure.
Whether you’re a growing SME or an established brand, our team helps Surrey businesses dominate competitive search results while lowering acquisition costs.
You’ll get transparent reporting, proactive communication and a dedicated strategist focused on outcomes, not vanity metrics.
- Transparent monthly reporting and KPI dashboards you can trust.
- Technical fixes that improve speed, crawlability and indexation quickly.
- Conversion‑focused content that ranks, engages and drives enquiries.
- Ethical link building and digital PR for durable authority gains.
- Local SEO that boosts Map Pack and “near me” visibility.
Request your free SEO audit and 90‑day growth plan today.
Our SEO Services
Local SEO Surrey
Capture high‑intent local searches and dominate the Map Pack across Surrey. We optimise your Google Business Profile end‑to‑end: categories, services, UTM‑tracked URLs, posts, products, photos and review strategy.
Your NAP is standardised across quality citations, while we build location authority through local links, partnerships and digital PR.
We create conversion‑focused local landing pages for priority towns such as Guildford, Woking, Epsom, Redhill and Farnham, each mapped to unique intents and enriched with schema. Proximity and prominence signals are strengthened via reviews, topical content, and locally relevant internal links.
We track calls, direction requests and assisted conversions so you can see the impact beyond rankings. The result is reliable visibility for “near me” and service‑plus‑location queries that turn into enquiries, bookings and footfall for Surrey‑based businesses.
Technical SEO
Give search engines a frictionless path to discover, render and trust your site. We audit crawling, rendering and indexing, then prioritise fixes that move the needle fast: Core Web Vitals, mobile performance, JavaScript hydration, image optimisation, and compression.
We repair internal linking, broken chains and 404s, rationalise redirects, and resolve duplicate content via canonicals and noindex where appropriate.
XML sitemaps, robots directives and structured data are aligned to your architecture so important templates (product, category, location, blog) are eligible for rich results.
For larger sites, we use log‑file analysis to surface wasted crawl budget and orphaned content.
Clear technical roadmaps ensure every improvement is testable and trackable, with baselines for speed, crawl stats and index coverage.
The outcome is a stable, fast foundation that amplifies every content and link investment.
On‑Page Content and UX SEO
Turn search intent into satisfied visitors and measurable conversions.
We begin with keyword and intent mapping across your key templates, then produce concise title/H1 patterns, meta descriptions that drive CTR, and scannable content blocks that answer questions quickly.
Information architecture and internal linking are refined to surface your most valuable pages, while FAQs, comparison content and supporting articles build topical depth and E‑E‑A‑T.
We position CTAs contextually, improve readability, and remove friction in forms and navigation so organic users progress smoothly. Schema (FAQ, HowTo, Article, LocalBusiness) enhances eligibility for rich enhancements where relevant.
Every page is briefed with search goals, entities, SERP features to target and on‑page testing ideas, then measured against engagement and conversion KPIs. The result is content that ranks, resonates and reliably turns traffic into leads.
Link Building and Digital PR
Earn authoritative links that compound rankings and brand credibility. We audit your backlink profile, benchmark competitors and identify defensible themes for outreach. Campaigns mix newsworthy digital PR, resource link building, expert commentary, link reclamation and unlinked‑mention conversions. Locally, we pursue partnerships, events, directories and sponsorships that make sense in Surrey and your sector. Each campaign has clear prospecting criteria, angle development, media lists and tailored pitches to maximise placement quality. We manage link velocity, anchor distribution and topical relevance to keep growth natural and risk‑aware, and we maintain a disavow only when justified by evidence. Reporting covers placements, referral traffic, assisted conversions and visibility uplift, not just raw link counts. Over time, this builds durable authority that lifts entire sections of your site, not only individual pages.
eCommerce SEO
Scale organic revenue with a store architecture built for discovery and conversion.
We optimise category taxonomy, filters and faceted navigation so important combinations are indexable without creating duplicate bloat. Product pages get enriched titles, attributes, FAQs, internal links and conversion copy, with Product, Review and Offer schema to improve visibility.
We streamline pagination and canonical strategy, fix parameter handling, and improve crawl paths to deep SKUs. Merchant listings and feeds are cleaned for consistency across Google and other channels.
For content, we develop buying guides, comparisons and FAQs mapped to commercial intents and seasonal demand in Surrey and beyond.
Technical enhancements focus on speed, image handling and Core Web Vitals at scale. Measurement ties rankings to add‑to‑cart and revenue so you can see exactly which changes drive sales.
Why Choose Our Surrey SEO Services?
Choose a partner that combines Surrey know‑how with rigorous, data‑led search engine optimisation.
We start by understanding your goals and market, then build a prioritised roadmap that blends technical excellence, conversion‑focused content and earned authority.
You’ll work with senior specialists only, get clear timelines, and see exactly how each task ladders to growth. Reporting is transparent and actionable, with KPI dashboards that tie visibility to leads and revenue—not vanity metrics.
- Local expertise: strategies tuned for Surrey search behaviour and competition.
- Senior delivery: no hand‑offs—your strategist owns outcomes end to end.
- Transparent communication: monthly plans, weekly updates, and clear next steps.
- Proof and accountability: case studies, benchmarks and measurable targets.
- Risk‑aware growth: ethical link earning, robust technical standards, and QA baked in.
The result is momentum you can feel quickly and compounding gains over time—powered by focused execution, continuous testing, and an obsession with what moves the needle for your business.
Process/approach
Our process is built to deliver quick wins and compounding growth
Discover
We learn your goals, audience and competitors, then gather baselines for traffic, rankings, conversions and technical health. This informs realistic targets and the right pace of change.
Diagnose
A deep audit covers crawlability, speed, indexation, content gaps, internal linking, backlinks and local signals. We map keywords to intents and templates to reveal where returns will come fastest.
Strategy
We turn findings into a 90‑day plan and a longer roadmap. Priorities balance effort versus impact across technical fixes, on‑page improvements, content creation, digital PR and local optimisation.
Execute
We implement high‑impact technical changes, publish intent‑matched content, refine titles/H1s and internal links, and launch ethical link earning and local actions for Surrey visibility.
Amplify
We repurpose content for PR angles, build topical clusters to strengthen relevance, and create town pages and service hubs that attract and convert qualified local demand.
Measure and improve
Dashboards connect work to KPIs—rankings, Map Pack visibility, leads and revenue. We A/B test key elements, review results every month, and iterate the plan so each cycle compounds gains and reduces acquisition costs.
Testimonials
Background Marketing's expertise in SEO and web design has significantly improved our online visibility and sales. Their tailored strategies made a noticeable difference in our organic traffic and revenue.
The team at Background Marketing took our website from being virtually invisible to a top contender in our market. Their approach to SEO and content creation is unmatched.
Pricing
Choose a transparent plan that matches ambition and pace—without long‑term lock‑ins.
We scope work against impact, then propose a clear monthly package or 90‑day sprint tailored to your goals, site size and competitive landscape.
Every plan includes a prioritised roadmap, technical implementation, on‑page/content production, ethical link earning, local optimisation (where relevant), and proactive reporting tied to leads and revenue.
Need flexibility? Scale up for launches or seasonality, or pause after a sprint to consolidate gains.
You’ll see deliverables, timelines and KPIs before we start, with a review cadence that keeps spend accountable and focused on what moves the needle.
FAQs
How long does SEO take to show results?
Most Surrey clients feel movement within 4–8 weeks as technical fixes index and CTR improves.
Meaningful gains typically build across 3–6 months as content lands, internal links mature and authority grows; competitive niches or brand‑new sites can take longer.
Local SEO often moves faster, with Map Pack impact visible once your Google Business Profile, reviews and citations are aligned.
We set expectations upfront, deliver quick wins first, and report weekly on leading indicators (index coverage, CWV, crawl stats) and monthly on outcomes (rankings, calls, forms, revenue).
The goal is steady, compounding growth—not short‑lived spikes.
What’s included in your SEO audit?
We run a deep technical and content audit: crawlability, rendering, Core Web Vitals, architecture, internal linking, canonicalisation, indexation, duplicate control, schema, and sitemap/robots alignment.
Content analysis covers intent mapping, gaps, cannibalisation, metadata, SERP features and on‑page quality. Backlink profiling reviews authority, relevance, anchors and risks.
For local, we assess your Google Business Profile, citations, reviews and proximity/prominence signals. Analytics and tracking are checked for accuracy.
You’ll receive a prioritised roadmap with effort/impact scoring, quick‑win tickets, risk flags, and measurement baselines so progress is clear and actions are testable from day one.
How do you measure success and report ROI?
We connect activity to outcomes using transparent dashboards.
Core metrics include: non‑branded clicks, rankings for target terms, Map Pack visibility, organic sessions, assisted conversions, calls, forms and revenue.
We implement event tracking, call tracking and UTM governance so source attribution is clean.
For eCommerce we map organic performance to add‑to‑cart, checkout and revenue; for lead gen we measure enquiry quality and pipeline value. Monthly reports include what we did, what changed, what’s next, and the hypothesis behind each task.
You’ll see how technical, content and links each contribute to growth—not just vanity metrics.
Do I need Local SEO if we also target national searches?
Usually both. Local SEO ensures you surface for “near me” and service‑plus‑location queries across Surrey via a well‑optimised Google Business Profile, consistent citations, reviews and town pages with unique proof points.
National SEO builds authority and relevance for broader non‑geographic terms through topical hubs, comparison content and digital PR.
We design a dual roadmap: stabilise local presence and capture immediate demand nearby, while building content clusters and links that expand your national footprint.
Internal linking and schema tie the two strategies together so neither competes with the other and both support commercial goals.
How do you build links safely and effectively?
We earn links through quality and relevance, not networks.
Tactics include data or insight‑led digital PR, resource assets, expert commentary, industry features, unlinked‑mention conversions, and reclaiming broken or moved URLs. Locally, we prioritise Surrey‑relevant partners, sponsorships and organisations that also drive referral traffic.
Each campaign has target topics, media lists and acceptance criteria; we manage anchor diversity, placement quality and link velocity to keep growth natural. We never use PBNs or paid link schemes.
Reporting covers placements, referral traffic and assisted conversions—so you can see real impact, not just a rising link count.
What’s your approach to content—and how often do we publish?
We start with intent mapping across templates (product, category, service, location, blog) and create detailed briefs: target terms, questions to answer, entities, internal links, schema and SERP features.
We prioritise content that unblocks conversions first—service/location pages and key category content—then build supportive articles and FAQs to deepen topical authority.
Cadence depends on resources and goals; many clients publish 2–4 high‑quality assets per month plus iterative improvements to existing pages.
We also refresh and repurpose content, aligning it with PR angles and link outreach. Every piece is measured against rankings, engagement and conversions.
Can you work with our CMS or tech stack?
es. We regularly optimise WordPress, Shopify, Magento/Adobe Commerce and headless stacks (e.g., Next.js, React).
We collaborate with internal or external developers, supplying ticket‑ready specs, acceptance criteria and QA steps.
Changes are tested in staging, performance‑budgeted, and version‑controlled to protect site stability.
For image‑heavy and JS‑rich sites we focus on Core Web Vitals at template level, server‑side rendering/hydration, and caching strategies.
We integrate with your analytics, tag management and consent setup to ensure accurate measurement.
The result is smooth implementation that respects your workflows while delivering measurable SEO improvements.
Areas we cover
We deliver SEO across Surrey with town‑specific strategies that reflect local demand, competitors and search behaviour. Each area page features unique proof points, case studies, directions, NAP details and tailored FAQs to maximise proximity and prominence signals.
Internal links connect towns to relevant services and topical content so authority flows naturally. If you operate in multiple locations, we’ll prioritise the highest‑value areas first, then expand coverage methodically to build consistent visibility across the county.
Primary Surrey towns (link each to a dedicated page):
Addlestone, Banstead, Camberley, Caterham, Chertsey, Cobham | Dorking, Egham, Esher, Epsom, Ewell, Farnham | Godalming, Guildford, Haslemere, Leatherhead, Oxted, Redhill | Reigate, Staines-upon-Thames, Walton-on-Thames, Weybridge, Woking
Let’s Grow Your Business
Ready to grow? Book your SEO audit and 90‑day plan. Call, email, or use the form—our team replies within one business day.
Office hours: Mon–Fri, 9:00–17:30. Prefer a quick chat? Click “Discovery Call” and pick a time that suits you today. No hard sell—just clear, actionable advice.