Norwich SEO Specialists Driving Measurable Results


Boost Your Norwich Business Visibility & Drive More Customers with Our Proven SEO Strategies


Discover how our tailored SEO services help Norwich businesses attract more qualified leads, increase website traffic, and grow revenue. Don’t let your competitors outrank you — take the first step towards stronger online presence and lasting business growth today.

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Why SEO Matters for Your Norwich Business


In today’s digital world, most customers start their search for local services and products online. If your Norwich business isn’t visible on the first page of Google, you’re missing out on valuable opportunities. SEO (Search Engine Optimisation) helps your business stand out exactly when potential customers are searching for what you offer.


Effective SEO means more local customers find you easily—whether they’re browsing on their phones or desktop. This leads to increased foot traffic, more inquiries, and ultimately greater revenue for your Norwich business.

Our Focus: Results That Make a Difference

When you work with us, you’re not just getting SEO services — you’re investing in measurable business growth. We focus on results that matter to you:



  • Higher Search Rankings: We help your website appear at the top of local searches, putting your business in front of more qualified visitors.
  • Improved User Experience: Enhanced website usability means more visitors stay longer, engage with your services, and convert into customers.
  • Long-Term Growth: Our strategies build authority and trust, setting your business up for sustained success in Norwich’s competitive market.


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Expert SEO Services Tailored for Norwich Businesses

Local SEO Optimisation

Appear in local searches and Google Maps so nearby customers find you first. Perfect for driving foot traffic and increasing local inquiries.


Keyword Research & Strategy

We target the exact phrases your potential customers are typing — attracting visitors who are ready to buy or engage.


On-Page SEO

Optimising your website’s content and structure to be clear, relevant, and search-friendly — making it easier for both users and search engines to navigate.

Technical SEO

We improve your site’s speed, mobile-friendliness, and overall performance to provide a seamless experience and higher rankings.


Content Marketing & Blogging

Engage and educate your local audience with helpful articles and updates — building your brand’s reputation and authority in Norwich.


Link Building & Authority Growth

We help your website gain trust from search engines through quality backlinks, helping you outperform competitors in search results.


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How Our SEO Process Works

1. Discovery & Goal Setting

We learn about your Norwich business and goals to create a strategy focused on delivering strong returns.

2. SEO Audit & Competitor Analysis

Identify what’s holding you back and uncover opportunities to surpass your competition.

3. Customised SEO Plan

A tailored approach ensures every action aligns with your business priorities and target customers.

4. Implementation & Monitoring

Transparent work with regular progress updates keeps you informed and involved every step of the way.

5. Ongoing Optimisation for Growth

SEO isn’t a one-time fix — we continuously refine your strategy to maintain and improve your search presence.

Who We Help


Our SEO services are perfect for Norwich-based small and medium businesses that want to:

  • Increase local visibility and attract nearby customers
  • Boost online sales and service bookings
  • Build a stronger brand reputation in Norwich Whether you're in retail, hospitality, healthcare, or professional services, we tailor our approach to your industry and goals.

Real Results, Real Impact

Success Stories from Norwich Businesses

“Since partnering with Background Marketing, our website traffic has doubled, and we’ve seen a 40% increase in phone inquiries. Their local SEO expertise truly made a difference for our Norwich-based shop.”

Sarah T., Retail Owner
2 months ago

“Our bookings increased by 30% within six months thanks to their targeted SEO and content strategy. We’re now ranking above our competitors in Norwich search results.”

James R., Hospitality Manager
3 months ago

“The team at Background Marketing transformed our online presence. We now attract more local customers than ever before, and our sales reflect that growth.”

Emily L., Local Business Owner
1 month ago

FAQs About SEO in Norwich

Explore the most common questions about SEO and how it can benefit your Norwich-based business.

  • What is local SEO and why is it important for Norwich businesses?

    Local SEO helps your business appear when people nearby search for your services, increasing foot traffic and local leads.
  • How long does it take to see results from SEO?

    While some improvements can be noticed in weeks, most lasting results appear within 3 to 6 months depending on competition and goals.
  • How do you tailor SEO strategies for Norwich?

    We focus on local keywords, Google My Business optimization, and Norwich-specific content to attract relevant customers.
  • What sets your SEO agency apart?

    Our commitment to transparency, regular reporting, and customized strategies ensures you get SEO that truly benefits your business.
  • Can SEO really help increase my sales?

    Absolutely. Our goal is to attract qualified visitors who convert into customers, driving measurable sales growth.

Need More Help?

If you have more questions about how SEO can transform your business in Norwich, feel free to reach out to us for expert advice.

Contact Us
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Get Started With Your Free SEO Consultation

Take the first step to growing your Norwich business online. Our free SEO consultation gives you expert insights and a clear plan tailored to your unique needs. There’s no obligation—just actionable advice to help you win more customers.

Book A Call


The Impact Of SEO in Norwich

SEO stands for search engine optimisation, and we're a group of experienced, been there, done that experts. With years of combined experience, we've got the market know-how to help companies from every industry across the UK rank higher on Google and other popular search platforms and increase organic traffic and on-site conversions.


So you're in good hands.

Stand out with effective SEO in Norwich

Are you frustrate­d with your online presence­? We understand the frustration! Our team offe­rs straightforward, user-friendly SEO strategie­s and digital marketing plans. We understand that a one­-size-fits-all approach doesn't work. Instead, we­ tailor our solutions to meet your specific ne­eds. Instead, we start with a fre­e website re­view, providing specific data and recomme­ndations to improve your ranking and visibility. 


We work closely with you, using the­ latest information and trends to create­ a plan that includes SEO, PPC (pay-per-click) ads, and eve­n content developme­nt – all focused on increasing your sales. We­ believe in transpare­ncy, so you'll see exactly how your budge­t is being used.


We aim to help you shine­ online, driving more traffic, leads, and sale­s. That's the key to long-term succe­ss. We're here­ to guide you every ste­p of the way. We also help users in Wroxham, Dereham and the wider Norfolk region,

On-site SEO and Page Audit Insights

On-site SEO is about optimising your site according to the most recent HTML content and blog guidelines, keyword research techniques, user experience, technical SEO and more.


Our SEO agency is always up to date with the industry's latest best practices, so we'll know exactly how to optimise your current website for local SEO and beyond.


  • Our team will research your industry, your current site, and what your competitors are doing to define a solid, results-driven content and HTML optimisation plan.
  • In some cases, a bespoke on-page campaign can be enough for clients to see results.


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Off-site SEO Strategy & Link Building

Off-site SEO is about actions people take on other sites or platforms, that impact your own website's ranking in Google SERPs for relevant searches.


  • With off-site SEO, we build your website's domain authority, and aim to have online users show that they trust and share your website. We will begin to discuss link building and backlinks at this phase. On-site and off-site strategies work together to let Google know your website is valuable, credible, and worth sharing.
  • Using online tools like­ social media can be an effe­ctive way to boost visibility and help customers discove­r your business. This off-site strategy can be­ quite helpful.


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Google Ads PPC Campaigns

Take advantage of this far and reaching platform to advertise your product or services on search engines like Google search results pages, videos, mobile apps, other sites and more.


  • Our team will ensure you get the maximum reach with AdWords and return on investment using carefully chosen terms or keywords based on user intent. We'll customise your advertising objective, plan a brand growth strategy, and help you decide how long you'd like your campaigns to run for. While SEO companies don't like to guarantee results, pay per click is an imperical way to increase website traffic to webpages and to get more users straight to your website.


  • **Our PPC ad campaign service will give your site:
  • High quality traffic
  • Higher click-through rate (CTR)
  • Better paid search SERP ranking
  • Overall higher quality score**
Book a call
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Google Analytics

We use Google's tool for tracking and analysing site performance and stats to identify trends and opportunities in how site visitors interact with your site.


  • We use Google Analytics to get a current view of your site's performance, and to track the shift in site stats once our work kicks into high gear. In addition, we'll use the platform's robust reporting options to generate customised weekly and monthly reports on your site's performance.
  • So you can always know what's going on, and see the progress of your site's performance over time.
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What people say about us?

Don't just take it from us

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Henry Pasternac

“The team helped us shape up our site and come up with an effective content strategy " 

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Frank Revenstein

“Within 4 months, we managed to beat our main local competitor on Google SERPs"

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Fernanda Bapo

“My beauty salon business reached Google's #1 search results for local searches”

FAQ

  • Who Do Yo Work With

    Our team has seen it all. From global tech companies to local plumbers, we help websites of virtually every industry across the UK rank higher on Google. If your business needs help, get in touch today

  • When Will I See Results!

    The amount of time it takes to see results can vary depending on a number of factors, such as the competitiveness of your industry, the quality of your website and how well search providers understand your content, and the amount of work we do. 


    Several factors, including the competitiveness of your industry and the quality of your website.


    However, in most cases, you should start to see results within a few weeks to months. Depending on keyword research choices, and if other digital marketing strategies are involved