Background Marketing helps Dunstable businesses appear in local search and the Map Pack with focused Google Business optimisation, targeted local pages and measurable KPIs.
Quick note: We focus on practical local actions — GBP optimisation, NAP consistency, local landing pages, schema and measured outreach designed for Dunstable searchers.
Everything is delivered with local intent in mind. We prioritise signals that matter for town-level visibility and map-pack placement.
We map current GBP status, citation consistency, top local keywords and on-page gaps. The output is a clear, prioritised list of actions that move Map Pack and local results.
We implement the highest-impact fixes first: Google Business Profile setup, LocalBusiness schema, one Dunstable landing page, title/meta improvements and technical speed fixes for mobile.
Targeted local content, citation completions and outreach for quality links. Weekly KPI reviews and monthly reporting to ensure actions translate into calls and visits.
We audit and optimise your GBP listing so it signals relevance to Dunstable searches. Work includes correct primary category selection, services configuration, optimized business description with local keywords, photo management and regular post scheduling to maintain activity signals.
We build one main Dunstable landing page that targets the phrase SEO Dunstable and supporting local modifiers. Each page is structured for scannability — clear H-tags, short paragraphs, schema blocks and localised content such as areas served, service list and a concise call to action.
Mobile-first performance is central. We optimise LCP by preloading and compressing images, reduce CLS by reserving visual space for ad-hoc elements, and improve TTFB via caching and CDN rules. Core Web Vitals improvements support better user experience and ranking potential for local queries.
We claim and normalise NAP across high-value directories (Yell, Bark and local town directories). Correct, consistent citations reduce confusion for crawlers and customers — this strengthens local trust signals used by search engines.
LocalBusiness and FAQ JSON‑LD are applied to eligible pages to increase the chance of Map Pack inclusion and rich results. Proper schema signals help search engines display clearer information to Dunstable searchers.
We set up GA4 + Tag Manager with event tracking for CTA clicks, phone taps and form interactions. Monthly KPI reporting highlights organic clicks, map impressions, website-to-call conversions and priority actions for the next period.
Complete GBP & citation audit, keyword map for Dunstable, baseline KPIs and prioritized action list.
Implement on‑page changes, publish Dunstable landing page with LocalBusiness schema, correct top citations and apply technical performance fixes.
Local content publication, citation outreach, measured backlink outreach to local partners and weekly KPI monitoring.
Deliverables typically include: a 30‑point GBP checklist, one Dunstable landing page, citation corrections report, a short outreach list for local link opportunities and monthly KPI summary.
We offer straightforward monthly packages with no long-term lock-ins — Starter, Growth and Local Leader tiers. Each tier scales the volume of content, citation work and outreach. Packages include a clear scope document so you know what is delivered and when.
GBP setup, one Dunstable landing page, citation cleanup, basic reporting.
Everything in Starter plus local content, extra outreach and weekly KPI touches.
Priority support, expanded outreach and quarterly strategy sessions tailored for competitive markets.
Request a short proposal and scope tailored to your business type and local competitive landscape. Proposals include measurable targets tied to the KPIs we track.
Basic local improvements — GBP optimisation and citation corrections — often influence Map Pack visibility within 4–12 weeks. Broader ranking changes depend on competition, the current site state and outreach efforts.
A GBP check, NAP/citation scan, on-page keyword and schema review, and a short backlink snapshot. The audit concludes with a ranked action list so work focuses where it moves the needle fastest.
Yes — we create service lists, schedule posts, manage Q&A items and ensure photos and attributes align with local search intent and policy best practices.
Yes — monthly KPI summaries plus weekly checks during the initial months. Core metrics tracked include organic clicks, map impressions, calls and form leads.
Request a local SEO audit and a tailored proposal that shows practical steps and expected timelines. We prioritise actions that deliver measurable local reach and customer calls.
Every engagement includes analytics configuration (GA4 + Tag Manager), event tracking for CTA clicks and phone taps, and a light-weight performance plan for mobile-first delivery. We prioritise LCP and CLS improvements to protect ranking potential and user experience on devices local customers use.
If you'd like the technical checklist or a sample JSON‑LD snippet for LocalBusiness and FAQ integration, request it when you contact us.
Background Marketing — Local SEO for Dunstable businesses. NAP consistency and targeted local pages are standard with every plan.