How has Google changed for local business owners?
If you typed a search term into Google five years ago, you got ten blue links. Today, the landscape is entirely different. Google shows multiple results surfaces: the Local Map Pack, AI Overviews, People Also Ask (PAA) drop-downs, sponsored ads, and finally, organic results. Focusing entirely on a single organic ranking is an outdated metric. Your business needs a holistic strategy that captures attention across all these real estate blocks.
