Choosing a good digital marketing provider can sometimes be difficult, especially if you do not have all of the facts.
To ensure you are getting the best services for your investment it is recommended that you begin by asking yourself a series of questions to ultimately determine what you want your business to gain from being online.
Every website has a different purpose, for example, some are e-commerce sites that only want to increase sales, some are informational, promotional, educational, inspirational or just to entertain.
By taking the time to figure out what category your website fits in you will be able to have a more in depth conversation about what services you need, and what strategy will work best for you in the long term.
As well this will ensure that you are ultimately in control of your websites success.
Determining the scope of what a digital marketing expert does might be a bit much to clarify in a small paragraph, but I will do my best to hit all the points briefly so you have a better understanding of how it all works.
First is the analysis phase.
This is where the qualified advertising agency would review your website and determine any possible weaknesses in the design, or any approaches via the search engines that you might be missing that you could be implementing that could give you more brand exposure.
Also at this stage they will check your competitors as well to determine their weaknesses and the best way to give your business more exposure than theirs.
Sadly so many companies get this section wrong, and because of that fact their clients never reach their true potential on-line.
You should know that getting this section correct is vital because it sets the stage for everything that the firm will be doing during the life of the relationship between you both, so make sure that you always ask a lot of questions at this point, to ensure that you are protecting your yourself.
Next would be implementation and optimisation.
This is where companies use SEO or search engine optimisation to increase your ranking in the organic (unpaid) search results.
Depending on your budget there could be a pay per click spend optimisation, which would ensure that paid advertising services like Google PPC and Facebook paid ads, Twitter, LinkedIn, YouTube and others were generating revenue while keeping costs down.
This is all finished by reviewing your pages and making the changes necessary to increase conversion rates.
Next is reputation!
This is where a respectable SEO specialist normally would use their skills and knowledge to monitor the various pages across the internet and find out what is being said about you, or at the very least show you how.
Some companies (including ours) implement another step here known as reputation marketing and promotions, which is where we take your positive reputation online and actively promote it online to increase brand awareness.
Of course there is tracking, which is monitoring where visitors are coming from, ranking, what visitors do on your site, how long they are there, conversion rate analysis, etc.
Finally there is the teaching or education phase.
This is where the SEO agency would speak with the clients and discuss the overall online marketing process, improvements that can be made, and overall reports and analysis, which every agency should do as normal.
The SEO process can be a bit confusing if you aren’t aware of how it all works, so having a guide through it all is a necessity.
You should be aware of all search engine updates, the ranking steps, how your specialist is building your links and many other items.
You should never feel that your advisor isn’t giving you enough information.
Determining which is the best on-line promotion agency to use is usually the next, and probably the hardest thing to do, mainly because there are so many businesses that provide similar services.
If you have had your site for a while, you’ve probably also received emails from Indian or similar companies that seem to all have the same structured email explaining their services.
As well there are those who have been burned by using a bad consultancy firm and have spread the word of their bad experiences to anyone who will listen.
When you put these factors in, many owners just do not believe the process works.
More importantly they do not trust anyone selling the services.
While it would make since for me to say that we are the best company and that our services are better than anyone else, that just would not be fair to you.
How To Choose A Quality Company
Your best approach is to visit each companies website and see if you can get a quick understanding of what they do, and how easily they communicate.
Next and this is the fun part, call them and have a conversation with them.
Ask them about where their site currently ranks.
The standard practice is to speak about rankings they have got for other businesses, but never their own.
The reason this is a problem, is because as on-line specialist, we all have businesses to run, if I’m selling a service saying I can get you ranked, it stands to reason that I should be able to rank my own business right?
Next, ask if they give any type of free analysis.
This way you can experience the type of work they do, and how professional they are without actually having to pay initially.
So to put it simply by hiring an internet marketing expert, your business will gain a large advantage over your competition, because you will have a well researched, well thought out online promotional plan that can be measured and tweaked until you reach success.
If you don’t have the knowledge or skills to do this on your own then hiring and outside agency will prove to be one of the greatest investments that you can make for your business.
As I said before you will want to speak with a few agencies to find out which one will work best for you, since all search engine optimisation companies are not created equal.
Remember, just because an seo companyis big doesn’t mean they provide the best services, and just because a firm is small doesn’t mean they can’t implement an effective overall online promotional plan.
Why not start your search with us?
We will happily give you a complete breakdown of our rankings, and online successes, experience, and a free analysis to help you get started on your quest for on-line success.
If you want a search engine optimisation provider that is proven to get results fast then contact us and see how we can put a plan together to help you reach your online business goals today.