Are you in a very competitive field? If so, you will want to do everything you can to stay ahead of the competition. Once you get in front, watch out! People will come at you from all sides, targeting your position. In regard to sports, or any other competitive activity, this is simply going to happen.
Being the best at what you do in your industry is probably a goal of yours. What you have to do, to stay there, is to develop processes that allow you to watch your competition like a hawk. You need to actively spy on them and know as much about their business as possible. You may get a signal that they’re planning a new product, and knowing that will give you time to adjust your business if you want to do so.
There are many businesses that you will be able to find they can provide you with this information without you having to do the research. That’s nothing but good news for you because all the tedious research is done. You can find loads of listings in your industry at Alexa, and they have a directory of industries with individual listings. A company by the name of Gartner is one of the best track, especially in regard to industrial businesses. Be sure to join any relevant trade groups or trade associations for your market. You should be able to create an overall picture of what is going on using the information from industry trackers and associations combined. You need to keep an eye on the sales and marketing people that your competition employs. In other words, know who they are and what their names are. Maybe, after a period of time, you can contact them and have them help you with your business. Usually a nondisclosure agreement is signed by them in regard to the other company. NDA’s typically do not cover every possibility, something you can work with after you hire them. People usually tell you if they can tell you information or not. You will be able to find out a slew of important information about their old company. Usually disgruntled employees are very willing to talk about the company they used to work for.
By specifying the search operators for Google searches, this can help you find things much more quickly. You can Google that and find out if you’re not sure what that means or you do but just don’t know them. When performing searches on your competition, using these operators can help you a lot.
Businesses will usually create pages that are not supposed to be accessible by the general public. The search bots will be able to come in if you don’t protect them. Locating documents or PDFs will happen because of this. But all in all, you are looking for content and information that will give you some insights on what they are doing.
You need to come to terms with your decision to either spy on your competition, or not do it at all. Your competitors are not stupid. They are probably monitoring your every move as well. This is something you need to think about, before posting something live on the web. It is basically common sense. It’s all about leveraging your competition to succeed.