Nearly all online marketers know of the rise of effective video marketing strategies in the past three or so years. Of course you can find some markets that do not enjoy videos in their inbox, so just keep that in mind when moving into new markets. Certainly there are markets with higher educated individuals who mainly want to read. However, […]
Actual research have verified, a long time ago, that peoples’ reading practices on the net are really a bit inadequate. We all understand that online readers, generally speaking, tend to skim and scan all they read. What happens is if they enjoy what they are skimming, then they are going to slow it down and read the material. So after that when it comes to video, this medium really serves to fill some kind of gap that is present there with reading habits. People are much more inclined to watch a video then they are to read a long sales letter, or possibly even a long article. It just all depends on many factors, and long articles can do quite well if all cylinders are firing. On the other hand, we do completely feel that you will have a better time commanding attention with the help of a good video.
There are restrictions when using video, and there are certainly things you can do less than optimally. As an example, we suggest you avoid the auto-play function for your videos. With that one, simply consider what it is like if you have other sorts of text on the site. It is just an unpleasant experience when someone is browsing and the video commences playing all by itself. People usually are not very curious in jokes that are not funny or hearing about your personal history. It is also very important that you allow people be able to take advantage of the video controls, so be sure to give them that capacity.