The benefits of focusing on CRO are significant. Look at the following:
● Convert existing traffic without paying for ads
● Learn what customers want from you
● Make sales
● Increase customer retention
● Grow brand awareness
● Build trust and relationships with audience
● Reduce marketing costs
There are a number of different Conversion Rate Optimization methods. You can use them individually or combine them.
● Call to Action (CTA): Tell customers what you want them to do with CTA.
● Forms: Get lead information so you can use email marketing.
● Conversion Funnel: Build a conversion funnel.
● Multivariate Testing (MVT): Test changes to a number of elements on page.
● A/B Testing: Test engagement on two different versions of the same page. Measure which is more effective.
● User Testing: Observe people using pages to pinpoint places to improve experiences.
● Feedback Surveys: Learn how users react to your website.
● SEO: Improve search ranking
● UX: Make the site easy to navigate. Simplify all tasks.
You need to track specific metrics for CRO to be effective. When you make changes, you need to measure the impact. You will then know what is working.
You should keep track of the following important metrics:
● Page views
● Page load time
● Time spent on page
● Bounce rate
● ROI
● Number of customers
● Number of conversions
● UX (user experience)
● Number of unique visitors
The new leads can be guided to sign up for email and then they will be on the email list.
The whole purpose of this kind of marketing is to get leads, and the business can build a relationship with the leads once they sign up for email.
You can start using CRO with your existing website. Begin with the following actions:
● Identify your target customers: You can create messages for a target audience. You should know your target customers. This way your message is driven to the best leads.
● Take a survey: Ask users to fill out surveys. Make sure that your questions are designed to provide insights. You need to know what users want from your website.
● Look for patterns: Study your metrics to find patterns. Learn how users end up on your page. Boost the landing page. Improve information to gain more conversions.
● A/B tests: There are tools that include A/B testing functionality. You will learn which version has more conversions. This is critical to growth.
● Learn what customers click on: You need to know what parts of your site customers use. Replace portions with fewer clicks and increase engaging content.
● Make data driven decisions: Base your decisions on the data.
● Use CTA: Use your CTA to strategically guide users through your website.
● Remove all unnecessary or useless information: If it isn’t getting clicks, remove it. Make information easy to read. Eliminate long paragraphs and opt for clear bullet points.
You can start right away with these strategies. These are just the basics to get started. You will start to see improvements. You can then move to more advanced techniques.
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