Nursery Marketing

Nursery Marketing Strategic Support

Increase your occupancy and Brand Your Nursery

Increase The Occupancy in Your Nursery With Our Childcare Marketing Strategy

 How do you increase your occupancy? Simple, Increase popularity. Are you a childcare provider? Do you need help with increasing occupancy, more children attending sessions, or boosting sales? The nurseries that are having the best results right now have implemented a strategic plan.


We believe that success in comes from implementing a holistic approach that evolves with your business. Success is a process, not a one-time thing.


We help you generate more revenue.


We increase revenue online by analyzing which channels of the Internet (Google AdWords, Google Analytics, Facebook, blogging) are the most profitable and how to optimize them based on results.


Once we understand where you want to go we can map out the best way to help you achieve your goals.

Results-driven SEO services for Childcare - Improve Your SEO Rankings.

When building an SEO-focused campaign, our strategy is key to everything. Innovative SEO link building in the childcare sector is one way you climb search engine rankings, but our focus is more on content creation -- compelling information that prospective parents would be interested in reading.


We use the power of search engine marketing to bring you targeted visitors, and we use social media to spread your brand’s message.


Early years promotion is a big deal. Convincing your new and current parents to chose you is difficult, particularly with more providers opening every year.


Going digital is a complex, yet rewarding process. It is a unique opportunity to build a successful brand with the potential to reach millions of parents.


Many childcare providers employ design services that are based on looks, and they tend to ignore the experience and how a website effects communication with parents.


But we can help you optimize your SEO and use other digital tactics to maximize your revenue and increase your occupancy, no matter how many new providers open each year.

Market ahead of your competition

No matter if you're already a viable early years provider, or you are just starting up, advertising is essential.


Even saturated markets need effective outreach campaigns, and childcare promotion is here to give your business just that.


You tell us the kind of parents you're attracting and why you think you would be better for their family and we'll examine your efforts and create a unique strategy that will help you gain their trust and sell them what they need.


We don't just limit to only your company's website or flyers or newspaper ads. We know that to keep ahead of the game we need to keep up with the new Google algorithms.


The truth is every promotional campaign is different and you may not need the shiny new tactic to see results.


We’ll help you create a website that is simple yet extremely effective in conveying your message. An effective website will not only help your business, it will also keep your costs low.


With our SEO and content we target relevant keywords and we create articles and blogs with useful information for parents and the childcare staff. The more people see your company name the more people will come to you for service.


Get in touch with us about any digital activity, no matter how big or small and we'll discuss if it's the right choice for you or not.

You Get To Focus On What Matters Get more parents to find you.

We want to make sure our clients are able to focus on growing their businesses, and not worrying about advertising and promotions.


Quality advertising and promotion are essential to growing any business, but as we all know, they are only one element of a successful business.


If your business is found by your prospects, you win. That’s what we do for you.


We are recognized leaders in SEO, childcare and school marketing. We understand that running childcare takes time. Time that you probably don't have to focus on improving your online presence.


In today's competitive child care business environment, business operators need resources to stay on top. We offer a variety of simple, affordable services that can deliver more revenue and better results.


We can help you generate more revenue and rank higher in Google search results.


Background Marketing specialises in helping childcare providers generate more revenue and rank higher in Google search results and increase occupancy.


With Background Marketing as your strategic partner, we can build a childcare promotional plan that includes events, email, social media, content and other advertising and marketing strategies to help you reach prospective parents and will free you up to actually speak with those parents.

Implementing a Marketing Strategy For Websites That Works

Don't waste anymore time on tactics that don't matter, and won't benefit your business.

  • How Long Does It Take To See Results?

    On any given day depending on what magazine or ocal training programme you find you will here it said that it takes six-eight months in order to see positive benefits from SEO.


    The truth is, your results are largely dependent on your competition, budget, and strategy. Some markets can easily begin to achieve measurable results in a few weeks.


    There are various ways to market your business to your target audience or group. Book a phone call today to learn the various ways we can help  and some of the tools we use to address the issue.

  • What About Social media?

    Social media is an effective way to both promote your children's nursery and connect with parents who may be considering enrolling. Social media, like Facebook and Instagram, can increase the visibility of your nursery. This allows more people, including existing parents, to learn about your business. In addition, social media allows you to connect with people who are interested in your setting or looking for similar services.

  • Advertising Without The Internet

    There are plenty of ways in which you can advertise your business without using the internet. For instance, you can put up fliers and flyers in local shops, schools, and activity centres. You can also pay for adverts to be put in your local newspaper or be advertised on your local radio station to reach parents who are commuting.

  • Keys To Success Online

    To truly succeed in digital marketing, you need to test small changes over time. The most successful, tech-savvy companies are constantly testing small changes in their marketing campaigns to boost conversions and maximize ROI.


    We always examine our campaigns to find the best keyword and targeting mix for each one. We monitor the performance of these campaigns and make adjustments as needed. If we identify that the keyword or targeting isn’t performing well, we make an adjustment. We then use this tracking data to discover other opportunities that may not have been obvious yet and improve our results.

  • Why is Google Analytics Important

    Google Analytics is a great tool for businesses looking to understand more about their visitors. By installing Google Analytics, you can identify exactly what your visitors are doing on your website and how they’re interacting with it. This information will help you to make informed decisions about content, design and ensuring your website is easily navigable — helping you to maximize customer value and ease of use.

  • Do You Really Need A Website

    Absolutely! A website is an essential marketing tool for a brand. By creating an online presence, you'll gain credibility and foster brand awareness. Online customer service can also be used as a marketing tool, with e-mail and social media being a quick and easy way to communicate with customers. And is there anything better than exposure on the Internet?

  • What is Marketing Automation? Do You Need It.

    Marketing automation is the practice of automating marketing tasks across multiple channels, updating marketing efforts by decision, and monitoring performance. With technology such as digital marketing tools and social media customer support, brands can keep an eye on their campaigns and gauge the effectiveness of those efforts.

  • The Facts

    In 2021, Google accounted for just over 70% of all global desktop search traffic, followed by Baidu at 13%, Bing at 12%, and Yahoo at 2%. According to this study from marketing firm Search Laboratory, the top five organic results account for 67.60% of all the clicks on the first page. So, if you’re not ranking in the top five for your target keyword, you’re missing out on a huge portion of your potential customers.

    # # # The future of the internet is mobile. According to data from the Pew Research Center, nearly 73% of internet users will access the internet solely via mobile devices by 2025. This means that if you want to reach people online, you need to think mobile first, and second, and third.

We Can Help You Develop A Strategic Plan That Works

What makes a prospective parent more likely to choose one provider over another? Statistically it's their online reputation. Online reputation is created through a consistent online presence.


We have seen an enormous increase in income and the number of days we are full in a month since we started online. And we have seen our ranking and traffic from Google improve dramatically.


Your competition is in the Google search results with an established online presence.


You can be visible on the first page of Google which helps you to bring in traffic, and more prospective parents.


If you want a smarter approach to systematically grow then let's talk.


Let's Talk
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