So many webmasters are confused about whether they need to hire an SEO consultant or not. If you know a thing or two about internet marketing, you will likely know what SEO is. Search engine optimization is a term used broadly to describe a variety of different techniques that can be used for making a website more popular. Here’s a basic example: when you put in a keyword on Google and run a search, you see a number of results. On the top right-hand corner, you’ll see the total number of results that Google has pulled up from its index.
But ask yourself, how many times have you gone past page 1 or 2? In most cases, you find what you are looking for on the very first page only. That’s because all the results are listed in order of their relevance. Simply put, if a website is carefully optimized for a certain keyword, it will show up at the top of the list. Obviously, the quality of the optimization matters. Usually, websites try to optimize their content for a number of keywords.
Obviously, optimization is not easy. It cannot be done overnight. Optimization campaigns usually last for months, and the results generally become apparent within a few months. Unfortunately, there’s no way around it. After Google’s latest updates, the search engine has cracked down hard on websites that use illegal techniques. You can’t expedite the process without professional help. If you want to optimize your website and make it more visible on the internet, you will have to create a tailored marketing campaign based on your requirements and marketing objectives.
Many web masters are loath to hiring SEO consultants. They believe that they can design and implement an SEO campaign on their own. Unfortunately, this is not how it works. Unless you have extensive knowledge of SEO and all the different techniques that can be used to optimize a website, it is suggested that you hire a professional consultant.
Here are 15 reasons why you should hire an SEO Consultant:
1. Saves Effort
Ask yourself, do you want to put in more effort in optimizing your website or improving your business? Unless you have an unlimited amount of time and energy, it is usually unwise to put all of your effort in website optimization. You can’t learn how to optimize your website in a few days. It takes experience and a careful understanding of the latest Google updates as well as your website’s aims. Rather than focusing on learning a completely different subject, focus on improving your business.
2. They Will Do a Great Job
If you hire a good SEO consultant, they will do a better job of optimizing your website than you ever could. Remember, these consultants have extensive knowledge of optimization. They keep themselves up to date with all of the latest changes being introduced and highlight new trends. They know the best practices in use today. With years of experience behind them, a good SEO consultant will help you in creating a robust optimization campaign.
3. Avoid Pitfalls
We have already mentioned that there are no shortcuts in SEO. If you want to make your website more popular, you will have to build credibility on the internet. You must have seen agencies offering quick results and making unrealistic claims. By using techniques such as link farming, invisible text additions and other illegal methods, they aim to increase your website’s visibility. While it may work in the near future, it won’t be long before Google puts your website in its crosshairs. Before you know it, your website will be blacklisted. Hiring a professional SEO consultant will prevent that from happening.
4. They Have Tools and Resources
Optimization is all about the right tools. According to a recent survey that was held by an internet business trends tracker, a set of five low cost optimization tools can cost almost £150 per month. Are you willing to first learn how to use these tools, and then pay this premium every month? This figure translates to an annual amount of £1,752. For business owners, the rule of thumb is to cut down on all unnecessary costs. Even if you buy these tools, you will have to go through the all of the manuals and learn how the data must be analyzed. Why go through all the hassle?
5. A Clear Strategy
SEO is more than just data analysis. It mainly revolves around the creation of a focused strategy. Do you want to get your website indexed by Google? You will have to take a different approach. Perhaps your website is on Page 2 and you want to take it to the top of your niche? That will require a different approach. Needless to say, they will help you devise a clear strategy that is focused on achieving your targets.
6. External Advice
At times, the power of external advice cannot be overstated. For business owners, simply knowing that they can get external advice about how to alter their website is reassuring. It doesn’t hurt to ask for external advice, and professional SEO consultants will be all too happy to offer it. With their experience and expertise, they will usually help you with other aspects of your business too.
7. Quick Results
A marketing campaign designed by an experienced SEO consultant will yield better and quicker results. Professional consultants know what they are doing. They usually have extensive experience in designing campaigns for a variety of different kinds of websites. As a result, they begin to understand what is required for promoting a website on the internet. In some cases, it might be link building. In other cases, article submissions and appropriate keyword use may be required for quick results. They will carefully analyze your website before implementing a strategy.
8. Organic Growth
Ever since Google’s latest updates were released, organic SEO has become extremely important. Companies can no longer use artificial techniques in order to expand their digital footprint. Organic rankings help to build trust and enhance your company’s reputation on the internet. This is very useful, as it future-proofs your website. In the future, if Google releases any updates, your website will be in prime position to take advantage of it.
9. A Better Overall Website
Who doesn’t want a user-friendly website? The main aim of SEO is to increase the amount of traffic on your page. An experienced analyst will carefully go through your website’s current marketing procedures and determine where it’s lacking. They will provide insight into the best SEO practices, highlighting where change is needed. The result is a website that is more user-friendly and better search optimized. This will improve navigation on your page, which ultimately increases traffic on your page.
10. Return on Investment
As a business owner, you may already know about the concept of “return on investment,” or ROI. If you are investing money on the internet, you will want to see returns. Most people believe that SEO simply helps in generating online rankings. In truth, SEO is so much more than that. With the help of a professional SEO analyst, you will be able to attract quality traffic to your website. Because it will be directed traffic, the chances of converting them into a lead or sale are also higher. All of this helps to increase your online ROI.
11. A Second Opinion
In this rapidly evolving industry, the importance of a second opinion cannot be understated. If you are about to make a change to your website, it is in your best interests to know whether the change will yield positive results. Perhaps you have put in a lot of work in creating your website. However, the internet is continuously undergoing change. Before you know it, there will be lots more quality work to be done.
However, unless you know what needs to be done, it will be difficult to improve on the work already done. An SEO consultant will be able to give you an external. Their fresh perspective will help you gain a new perspective of your website. This will help you adopt strategies that are better and focused towards driving quality traffic to your website.
12. Save Money
Too many people end up paying exorbitant sums of money in the hope of improving their website’s standing. Unfortunately, this is just a waste of your money. If you really want to improve your website’s standing, you need a professional opinion. A cursory search on the internet will reveal the number of websites making unrealistic claims about their optimization services.
Remember, SEO takes time. There are no two ways about it. If you really want to take your website to the top of Google, you will need the help of an SEO consultant. Rather than wasting large sums of money on buying pointless software programs and tools that you don’t know how to use, consult with a professional analyst. They will help you save a lot of money.
You cannot discount experience when it comes to search engine optimization. Over the years, optimization techniques have evolved considerably. For instance, spun content was acceptable a few years ago. However, Google altered its policies and introduced new changes, which led to many websites losing their rankings.
If you work with a professional SEO analyst, they will guide you based on their experience. They will know which techniques are more viable, and which yield the best results. With their extensive knowledge and understanding of the best practices and general SEO techniques, you will get a tailored, more responsive, SEO strategy.
14. Dedicated Support
You can’t trust everything on the web. One website may tell you that submitting articles is a better way to drum up traffic. Another may focus on optimizing your website above all else. But how do you know what is better for you? Many people want to learn about SEO but don’t know where to begin.
Hiring an SEO analyst can make your life easy. Most consultants work closely with their clients. They will be more than happy to answer all of your questions and resolve any confusion in your head. You may have implemented a change on your website without knowing how it will affect traffic. All you have to do is contact your consultant and let them guide you.
15. Keep Up With Change
“The only thing that remains constant is change.” How many times have you heard this line? This is especially true in the world of online marketing. Optimization techniques are rapidly changing as Google and other websites introduce a variety of changes. Only recently, Google’s latest update “Penguin” brought about a significant change in the marketing world. If words such as “Panda” and “Penguin” still bring images of exotic animals in your mind, you definitely need to hire a professional SEO analyst. They will help you adopt different strategies and techniques when they are most effective. You may still be trying to optimize your website using techniques that have become obsolete. A consultant will ensure that your resources are utilized in the best possible manner.
Perhaps the best reason why you should hire a professional SEO analyst is because they will help you do it right. SEO is a completely different ballgame as compared to other forms of marketing. It is a very complicated process. You need to have a careful understanding of what you are doing, and how it will impact your website. Unless you do, it is unwise to dabble in search engine optimization without professional help.
An SEO analyst will guide you through every step of the way. Most consultants offer a variety of different services. You can choose to hire them for optimizing a certain aspect of your website, or you can hire a full-time consultant to work on every aspect of your website. If you have no prior experience without optimization, it is better to choose the latter option.