Now before we start there are loads of SEO’ers that are going to read this and say that it is not possible to do this. They will also talk about the large amount of ranking factors that the search engines use when applying a rank to a website, but in reality it is possible to achieve page one without one […]
Now before we start there are loads of SEO’ers that are going to read this and say that it is not possible to do this. They will also talk about the large amount of ranking factors that the search engines use when applying a rank to a website, but in reality it is possible to achieve page one without one single link.
By taking this approach your keyword research will become that much easier and your visitors will be that much happier.
First is the title. ideally you want the keyword/question that you came up with during your keyword research to be included here. This is one of the most important sections when telling the search engines what your page is about, so don’t forget about this.
Next is the description tag. This will be what people see when doing a search, so it is important for you to write a short attractive section. Basically you want to think of this as an elevator pitch. You only have so long to get your readers to want to read more, so choose your words wisely.
Then there is the media side of things. The jury is still out on what and how much but it is pretty clear you either need videos or images mixed into your content. With your images it is important to add your keywords/questions into your alt tag. The alt tag is basically a way to describe what is actually shown in the image. Search engines can’t actually read an image so they look at other aspects of the image like the file name, and the alt tag section to help determine what it is about. Careful not to overdo it though as you can be penalized for adding to many keywords within your images.
So will these few things guarantee that you are going to get page one rankings? Nope. Nothing will guarantee that, however based on the current ranking factors if you want to improve the ranking of your site, or any site, then this is the best start that you can make. The reality is, that if you follow the simple practices that I have laid out above, then you will have a quality in-depth piece of content that other will naturally want to link to because you will be seen as the industry leader, and this is actually what the major search engines want. So my advice is look at your content as a way to cement your self as an authority in your field. If you do this you will have all of the traffic your site needs, and the rankings will quickly follow.