Care Home Marketing

Care Home Marketing Services - Ways To Improve and Market Your Care Home

Attract New Residents into Your Care Home, Residential and Nursing Homes

Specialist Marketing For Care Homes

As the owner of a care home, you need to keep in mind that your customers are usually elderly individuals or those with special needs when marketing a care home. A key objective of your marketing strategy is to drive traffic to your website, generate enquiries from your target audience, and ultimately improve sales.


At Background Marketing, we are experts in SEO for care homes and nursing homes and have a proven track record of consistently increasing sales for our clients through a clear strategy, precise execution, and regular reporting.


In the market place, there has been a significant rise in the use of digital marketing material by care homes to attract new residents and prospective customers. To effectively promote your care home, consider highlighting its unique selling points and positive reviews.


Additionally, when targeting a certain age group such as elderly care or dementia care, consider marketing ideas that cater to their needs. Guide prospective residents and their families through your care home’s information, residential care, and ways to improve their experience in your older adult care setting.


Showcase your care home as the best choice among other care homes in your area, and improve your care home by reaching out to prospective residents and their relatives.

Coffee cup - Begin

Increase brand awareness = Increased Sales. A Unique Selling Point Will Help You Succeed

To make your care business profitable, you need to generate interest in the market for your services, which people are generally willing to pay for. The easiest and most effective way to market your care home is by utilizing SEO and digital marketing. This will ensure that your business appears on the first page of Google, thereby increasing your online presence and driving more traffic to your website.


By increasing traffic and generating more enquiries, you will naturally enhance brand awareness in your local area. As a digital marketing agency with an expert understanding of the care setting, we can develop marketing strategies tailored to the specific needs of your potential residents. We will create assets that will help you stand out from local competitors and make people aware of your care, residential or nursing home as a great place to live.


Promoting your care home's information, including contact details and photos of your home, can be a useful tool in convincing residents' families and relatives to choose your care home. Consider incorporating a variety of marketing tactics in your marketing mix, such as an integrated approach that includes a Facebook group, local radio station ads, and word of mouth from satisfied residents and staff.


Showcase why your care home is the best option and demonstrate to prospective residents and their families that your care home is the best choice.

Background Marketing - Marketing Agency
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Residents in care homes drinking coffee
Background Marketing - Digital Marketing for Your Care Business

Your Website Is Your Marketing Material. Use An Online Brochure to Improve Word Of Mouth Traffic.

 72% of customers have made a buying decision based on a company’s website. 


It is essential for every business, particularly in a care setting, to ensure that their website is optimized for search engines like Google and Bing. With high competition to appear on the first page of search results, it is crucial to make sure your website is easily visible to potential residents and their relatives who are choosing a care home.


The internet is the first place that family members of a loved one search for a care home. To reach potential residents and achieve good performance, it's important to have a strong online presence, including a good website, social media presence, and an array of marketing materials that users can view. Your care home website can provide up-to-date information about your services and specialised care options, which cannot be conveyed through brochures and leaflets alone.


Through integrated marketing strategies, you can personalize and promote your care home effectively, helping to stand out from other competitors in the care home sector. To compete with other care homes and reach top results in care home searches, it is important to conduct keyword research and include relevant key phrases in your website and marketing materials.

Don't miss out on potential residents - promote your care home beyond just the local authority.


Spread the word about your care home through social media, local events, and even word of mouth. This will increase awareness for your care home and lead to full occupancy. The website is a great starting point to provide basic information about your care home, but there are many other ways to promote it to reach potential residents and their families.

A Fully Personalised Care Home Marketing Plan. Marketing Ideas That Spread The Word.

When it comes to marketing your care home, a well-structured plan is crucial to target the right audience and effectively showcase your business.


Results are the ultimate goal, and measurement and analysis will help you understand the effectiveness of your strategy. Our team can help you personalise and promote your care home through top results on search engines and up-to-date information about your facilities.


By incorporating key search phrases and using social media, we can ensure your care home stands out in a competitive market. We can also provide branded and customised brochures to showcase positive personal experiences at your care facility.


With our professional marketing expertise, we can guide you in developing a strategy that works best for your care home and the care sector. Let us help you increase your knowledge, skills, and confidence in managing and growing your care business through clear and transparent marketing efforts.

Care Home lounge

We have a proven track record of SEO Success For Care Homes

Don't waste anymore time on tactics that don't matter, and won't benefit your business.


When you let us handle your online presence you can sit back and relax knowing that we're working hard to bring potential customers to your care home. We're only a call or email away should something go wrong.

  • The Facts About Your Target Audience and Marketing Strategy

    Online traffic is a crucial metric to monitor for your site. If your company is getting a lot of site traffic, it’s a great indicator that your content is resonating with users.


    Site traffic is a crucial metric to monitor for your Site. And it’s no different for your website. Studies have found that the first five organic results on page 1 of Google for a keyword account for 67.6% of all clicks. The first result gets 30.2% of all clicks, the second result gets 18.9% of all clicks, the third gets 12. With mobile devices like smartphones and tablets becoming more and more popular, you need to be sure your website is mobile-friendly. 


    This means that you should be sure your Site is fully responsive, that it loads quickly, and that it’s easy to use on mobile devices. Word of mouth is simply not enough for modern advertising. Your residents and their families need to see other aspects of the care setting before committing. 


    Our services aim to show our clients a variety of ways to make the decision process easier by showcasing key information about your care home. Our care clients generate more enquiries for their staff.

  • Do You Need To Hire A Marketing Agency?

    Nope. If pointed in the right direction, and if you (and your team) are truly determined to do the work, and constantly be learning, then of course you can do the work in-house.


    However, do you do your own plumbing, car repairs, or surgery? Of course not.


    You hire professionals that have years of experience doing what they specialise in doing. This is no different.


    We are constantly learning and evolving our strategies to make them even better, freeing you up to focus on the big picture for your business.


    However, if you are curious about doing it on your own, we can discuss ways you can improve your service page, what search phrases to target, page headings, how to generate more enquiries for your staff, etc in a consultation package.

  • What are the benefits of marketing for care homes?

    There are plenty of benefits that come with marketing for care homes. 


    For one, it can help to improve occupancy levels and generate more interest for your care homes, and instead of listening to an episode of a podcast, you can book a simple call with us.


    By creating a strong online presence and using effective marketing strategies, care homes can reach out to a wider audience and attract more potential residents. 


    Additionally, marketing can also help to improve the reputation of your care homes, as well as build brand awareness through targeted campaigns.

chess board - strategy

Safe, cost effective promotion for care home providers.

Background Marketing - Fill your care home beds faster

With our team of in-house care home specialists, you can rest assured that your marketing needs will be competently and efficiently handled, allowing you and your care staff to focus on providing top-notch care services.

As a digital agency, Background Marketing offers cost-effective solutions to reach a wider audience, with a focus on SEO campaigns, PPC, and other marketing strategies tailored to your needs.


We have the expertise to develop a winning marketing plan that targets your services to the right audience, including elderly relatives searching for care homes, and optimizing for relevant keywords that highlight your specialties, such as meal breaks or flower arranging.


To gain your trust, we provide bespoke reporting on our online activity, allowing you to track the actual results from each campaign, giving you the information necessary to make informed decisions about continuing to work with us or exploring other options.


Let us help you increase the occupancy of your care home and attract more residents with a strategic care home marketing plan that includes keyword research, an easily navigable website, and even custom-designed brochures. We can also assist with in-depth blogs full of relevant key phrases and information, including any research or links, instead of relying on template website design services.

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