How to Avoid Google Penalties
Google penalties can hit a website hard, and this usually results in a significant loss for you and your organization.
Google will penalize sites for not following their established guidelines.
If Google administers a penalty on your site, this means that your site will no longer be listed on their search results, or rankings for your targeted keywords will drop drastically.
If your website suffers a Google penalty due to bad marketing, unnatural links, thin content, doorway pages, or any other negative actions, then your target audience will find it difficult to see your company.
And, once you're invisible to your intended audience, you may lose your visitors and any potential revenue that would come with those visitors.
Google uses algorithms and other tools to understand how you're attempting to get more visitors to your blog.
If they're contrary to Googles terms, then you'll be subject to a number of manual penalties.
This is why you have to optimize your site regularly to help save you and your site from Google penalties, and to give your users a good web experience.
Following are a few techniques which you may utilize to prevent Google penalties.
1. Keep Current with Google's Algorithm Changes
Google changes its algorithm over 600 times each year. If you would like to avoid penalties, then you need to get updated with the most recent and the most significant changes in Google's algorithm.
Historically, the biggest algorithmic changes happened during the Penguin and Panda updates, which negatively affected a large number of websites.
Hence, marketers need to avoid doing any incorrect action that could affect your SEO Strategy and trigger a manual action and review of your website.
While manual actions and any manual penalty that may result from the reviews are rare if you are following the rules, it's important to understand that ranking in Google search is not the main goal, improving your customer experience is.
It not only saves you the possibility of experiencing the Google penalties process but also rewards you for offering a fantastic user experience and appropriate content to your users. If the rules change, you need to be clear on how to adapt quickly.
2. Follow All the Rules
Algorithm changes don't matter if you don't understand the rules of the game first. Google makes the rules, and it's our role to follow them. If you do not adhere to the instructions, you may be penalized or removed from the Google index.
You will hear a lot of digital marketers discuss dictate what you can't do, and what you can, without actually understanding what the guidance is from Google first.
If you follow the rules that Google has laid out, Google will reward your site with increased rankings, which will result in more traffic.
3. Ignore Keyword Stuffing
Keyword research is essential and should be at the top of any businesses to-do list. Keywords research is one of the most crucial elements regarding ranking a website, but stuffing keywords tells Google to develop a negative opinion about your site's reputation.
Keyword stuffing is an outdated strategy that pertains to loading many critical terms in a page that may manipulate the website's rank. Irrelevant keywords or too many variations of the same search phrase that seem unnatural may be the main reason behind a lousy google ranking.
The number of keywords should be adjusted in line with how long your content is. Thus, your primary focus should be on providing excellent content first, and not with the correct use of keywords.
4. Create Qualitative Content
Qualitative content is the new normal for any promotion. If the content that you're providing for your user isn't appropriate and relevant, then it's fair to assume that your users will not be interested, which will make it harder to get new users.
It might help if you did the items listed below when creating content to Reduce the odds of being penalized?
- Prevent grammatical mistakes
- Use proper sentence formation
- Duplicate content has no value - Don't Do It!
- Always write relevant content with accurate information
- Keep track of everything you write, and go back over it over time to ensure you are still not at risk of any Google penalties.
These are the easiest ways to avoid a Google penalty.
5. Prevent Bad Linking Strategies
Inappropriate or broken links in your site may be the main reason for a sinking website. Eliminate all of the traffic from the page which is coming from websites which aren't quality.
Google algorithms work quickly and locate all of the links which aren't trusted. Sources like social media links tend to not add much value, so understanding how to get quality links is a post for another time.
When Google begins indexing your website, it looks deep into your backlink profile to better understand what websites link back to you.
Google looks at the quality of links to your site profile and the established anchor text to determine if a site can be trusted or not.
6. Work On Your SEO Regularly
SEO is the most significant aspect of ranking your websites. It assesses traffic, keywords, domain authority content, interlinking, and anchor text, etc., to boost your website's value in the eyes of Google.
SEO is how you make the internet better.
You have to optimize your site from time to time and carry out necessary tasks to minimize the possibilities of attracting penalties from Google.
There are a lot of search engine optimization agencies which may be bad for your site; it's your job to have a basic understanding of the work you want them to carry out. If you are unclear, always ask an agency to clarify their position before they get started.
Google penalties aren't something you want your business to experience. It will help your business both now, and in the future, if you help your business avoid this possibility.
Use the above mentioned powerful approaches to prevent Google penalties in the future.
